30025 Alicia Parkway Suite 166 Laguna Niguel CA 92677 US


Prior to the launch of Advanced Vehicle Solutions, Bob L. Goodman played a key role in the success of some of the more recognized brands in consumer electronics. During his successful career within the Consumer Electronics industry, Bob has played many roles, ranging from successful Auto Sound retailer in New York City to building an entire division for an industry leader. He has held senior management positions with The Harman Consumer Group, The Robert Bosch Corporation, Soundstream Technologies, AuraSound, Sherwood America and most recently with Rostra Precision Controls and Rydeen Mobile Electronics. Major highlights of his career were the successful launch of AuraSound into a crowded and highly competitive market, reversing a 3 year negative sales trend with Sherwood America and the success he enjoyed as National Sales Manager of Mobile Audio with the $100 million dollar consumer products division of JBL. During this successful career, sales and marketing responsibilities have included maintaining P&L units, product forecasting, and the hiring and training of entire sales teams. Additional responsibilities have included hands on management of national accounts, creating product lines, coordinating trade shows, developing collateral materials, writing press releases and interfacing with the media. During his career, Bob has been both leader and key member of many award winning product development teams. Bob has and continues to be an active participant within many industry organizations including CTA, SEMA, CEDIA, MEA, IASCA, and USAC. In addition, Bob has been sought out by many industry publications and webzines to contribute articles exemplifying his expertise and experience. He has spent the past 10 years in the Vehicle Safety & Advanced Driver Awareness category guiding Rydeen Mobile to a leadership position and launching DriveAssist in 2017.